Thursday, March 23, 2017

In The News: New Dual Brand Hotel In Atlanta

Noble Breaks Ground: 
Marriott's dual-brand AC Hotels By Marriott and Moxy Hotel 

Marriott International and Noble Investment Group celebrated the groundbreaking of what will be Marriott's first-ever combination of an AC and Moxy under one roof. The $70 million, five-story hotel project will rise on a full city block in Midtown Atlanta, one of America's most dynamic business districts and a regional epicenter for music and arts. The hotel is expected to open in the middle of 2018.

With an entrance on 14th Street, the 133-room AC Hotel Atlanta Midtown will feature guestrooms and suites with modern and sophisticated design elements, plush seating and multi-functional workspaces. The 155-room Moxy Atlanta Midtown, which guests will enter on 13th Street, will feature stylish, tech-enabled bedrooms with optional mobile check-in and check-out; keyless entry; motion sensor lighting; internet TV in-room; USB outlets; and fast and free Wi-Fi for ultimate in communication and entertainment..

Both hotels will have distinct hospitality experiences inside and will share a deck-top amenity level that will contain shared meeting space with outdoor break-out space, health and fitness and a rooftop pool and bar with outdoor fire pits.

As part of this project, Noble will also help establish the missing link in an extensive pedestrian connector. To be called the Arts Walk, the ground-level path will provide direct access for hotel guests and local residents to walk from 14th Street to the lively Crescent Avenue entertainment and dining district, to the more than 20 million square feet of corporate office and the world-renowned Woodruff Arts Center along 15th Street. The connector will eventually stretch from the Woodruff Arts Center to high-speed public transportation at the 10th Street MARTA station.

The AC Hotel Atlanta Midtown will be Noble's second AC Hotel in Atlanta and the third in its portfolio. The company opened the AC Hotel Kansas City Westport in 2015, followed by the AC Hotel Atlanta Buckhead at Phipps Plaza in 2016. The Moxy Atlanta Midtown will be Noble's second, after opening Moxy New Orleans in Downtown | French Quarter in 2016.

Midtown Atlanta is home to more than 24,000 students who attend Georgia Tech University, Savannah College of Arts and Design and Emory University Hospital. Midtown Atlanta attracts over 6.1 million tourists annually primarily driven by its arts and entertainment offerings and is home to 16 percent of the total jobs in Atlanta, 25 percent of the city's professional jobs and a fast-growing residential population that is 75 percent Gen X and Millennials.

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